Summary of Qualifications
- Marketing Strategy
- Brand Management
- Public Relations
- Graphic Design
- Website Management
- Social Media
Hawaii Dental Service
Chief Creative Storyteller (2/2018 – Present)
Develop overall marketing and communications strategies to drive revenue and acquire new clients through public relations, digital marketing, print communications, and more. Manage messaging and marketing strategy for multiple advertising campaigns throughout the year directed at prospective clients, dentists within the organization’s network and the community. Conceptualize, build and market programs to strengthen business models and increase revenue.
The Salvation Army Hawaiian & Pacific Islands Division
Marketing and Communications Manager (10/2014 – 2/2018)
Develop overall marketing and communications strategies to drive revenue and acquire new donors through public relations, direct marketing, digital marketing, print communications, and more. Provide messaging and marketing strategy for donor cultivation events, fundraisers, and awareness events. Create marketing collateral for all programs across Hawaii, Guam, Saipan, Federated States of Micronesia, and the Republic of the Marshall Islands. Create and manage The Salvation Army’s local blog. Write articles and provide photography for The Salvation Army’s national publication New Frontier Chronicle. Collaborate, create, and execute campaign projects with counterparts across Western Territory to drive revenue and improve brand awareness. Design and write newsletters, brochures, flyers, event, campaign collateral and advertising material.
Easter Seals Hawaii
Communications and Marketing Manager (3/2013 – 8/2014)
Develop public relations and marketing strategies to drive revenue and acquire new donors. Secure news coverage for events and fundraisers. Manage the website and develop social media campaigns. Create and manage the ESH blog through photography and writing articles. Design and write newsletters, brochures, flyers, event, campaign collateral and advertising material.
Ekadanta International Group
Public Relations & Social Media Specialist (8/2012 to 5/2013)
Write press releases and promotional material for clients, coordinate media relations, manage talent, social media and blogs for local events and nonprofit organizations.
Hawaii Pacific University
Adjunct Instructor of Spanish (9/2011 to 5/2013)
Produce lesson plans and teach the Spanish language and Hispanic cultures in a university setting.
University of Hawaii at Manoa
Spanish Graduate Assistant (1/2010 to 5/2011)
Produce lesson plans and teach basic and intermediate levels of Spanish. Experience in teaching Spanish and Latin American culture and literature.
Hawaii Pacific Entertainment
Writer/Public Relations/Social Media Specialist (1/2009 to 1/2010)
Experience in writing articles and promotional content (including website content, brochures, business proposals, company projects and coordinated company promotions through online social media networking through Facebook, Twitter and online blogs).
KHNL NBC News 8
News Producer & Assignment Desk Editor (5/2008 to 1/2009)
Produce and design newscasts, writing and producing content for newscast and website management. Experience in managing on-air talent.
Honolulu Star Bulletin
Intern/Reporter (6/2007 to 8/2007)
Conduct interviews, write articles, contribute to news content, assisted in gathering information from the Honolulu Police Department, Honolulu Fire Department and various government and private organizations.
University of Hawaii at Manoa
Master’s Degree in Spanish – May 2011
Bachelor’s Degree in Journalism and Spanish – December 2008
Sacred Hearts Academy
High School Diploma – May 2003
Skills and Languages
- Adobe Creative Suite
- Microsoft Office
- Apple iWork
- Final Cut Pro
- Personal Blog | IslandBohemian.com
- Member of AIGA Honolulu
- Member of Social Wahines
References and writing samples available upon request.